Archive for the "Creating New Content" Category

30.May.2010 Knowing when to quit

You gotta know when to quit…..

06.May.2010 Unmarketing

I heard this the other day. I’m not sure where.
It might have been Brian Solis. It could have been Social Media Examiner.
I apologize for not getting the citation correct. Credit should go where credit is due.
But I thought about “Unmarketing” for a long time.
I actually came across the UnMarketing Blog.
Basically, Unmarketing is Marketing 2.0.
Or 3.4 [...]

05.May.2010 Do You Have a Brand Plan?

Yesterday I posted about utilizing scheduling tools for content.
However, this won’t do you any good unless you have a plan.
Everyone is always talking about a plan.

Your business plan.
Your diet plan.
Your workout plan.
Your planning plan.

There is a reason people will sell you this horse-puckey.
You need a plan.
What is your plan for your Brand?
What are you trying [...]

04.May.2010 No Time For Your Brand? Think Again…

I have a problem:
I have zero extra time.

I literally have four jobs.
I am in grad school.
I participate actively in my church.
I have a wonderful wife and two kids.

And….

I have to blog.
I have to Tweet.
I have to update my Facebook status.

So what do you do?
Plan ahead!
Wordpress allows you to schedule posts. You can write your posts [...]

01.Apr.2010 Share Engine Optimization (SHEO)

What is this? SHEO? Don’t say “Shee-yo” say “Esh-E-O.”
Get it? Like SEO, but it’s SHEO. Share Engine Optimization.
But what is a share engine? You know what it is. It’s:

Facebook
Twitter
Digg
Delicious
LinkedIn
StumbleUpon
Reddit
MySpace
Blogger
Wordpress
Tumblr
Flickr
YouTube
Vimeo
Viddler
And more!

But why? Facebook recently surpassed Google as the most visited site on the Internet.
SEO is still important, don’t get me wrong. But you also need to [...]

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