20.Jan.2010 Branding, Storytelling and Findability
I came across this article and I wanted to share because it is an excellent example of using story telling. The author, Aarron Walter, does an excellent job of informing us about findability, which many people could turn into a very boring subject. I was reading the article and I was half-way through it before [...]
05.Jan.2010 The Often Overlooked Art of Branding (pt. 2)
I wanted to continue with my series on Branding, because branding is really one of my favorite parts about marketing. I enjoy being creative and coming up with ways to be different. I have been thinking a lot about storytelling recently. It is such an important part of branding. Many times we don’t really think [...]
